DCP – Damien Carroll Photography
DCP and Cearbhuil Studios
Back in 2008, instead of DCP, I set up my photography business under the name Cearbhuil Studios. Cearbhuil is a shortened version of O’Cearbhúill, the Irish for Carroll. Why did I shorten it – well it looked better on the letterhead!
Damien Carroll photography – why the rebranding?
Having a name like Cearbhuil is great as a visual eyecatcher. It is also a great talking point and often stirs a lot of interest as to what it means. I have had some fantastic suggestions over the years.
And so to the problems of having such a name.
- Not many can ever remember how to pronounce Cearbhuil – pronounced “Caroole”. As with a lot of Irish names, it is not pronounced as it is spelled.
- When the pronunciation is so different to the spelling it makes searching for my website www.cearbhuilstudios.com very challenging.
- Then we have Studio! This is a place that can be used by a dancer, a painter, yes- a photographer, a sound engineer or a film production company. So the title does not say much about what I actually do. Well, I certainly would not make it as a dancer!
I can live with that!